What Is AdWords? - Threesides AdWords Canberra
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About AdWords

What is AdWords?

Google AdWords is ‘Pay Per Click’ Search Engine Marketing. You create an advertisement to appear in Google Search and pay when people click on your ad.


AdWords operates using an automated competitive auction for keywords combined with a complex algorithm, to put the right ads in front of the right customers when they are searching in Google or browsing other websites display Google ads.


We write your ads and choose relevant keywords – the search terms – words or phrases – that a person searching on Google types in, which will then trigger your ad. When a prospective customer searches Google, all the ads with keywords related to their search query are put into an auction, including yours.


The most competitive ads – will appear to your potential customers, on the top or bottom of Google’s search results. An interested customer will click on your ad and be directed to your website. Then it’s the job of your website to convert them into a customer and get them to call, register or buy from you.


Google AdWords today is more than just search. AdWords also includes:


Frequently Asked AdWords Questions 

If you’re new to AdWords, it may seem a bit confusing at start. So we’ve complied a list of some of the most commonly asked questions about AdWords, and for you to get a better idea of the magic of AdWords.

Will Google AdWords help my business?

Yes, every business can use AdWords to help grow their business online. The trick however with every marketing medium is how effectively the campaign is set up and how it is managed. This is where we can help. With our specialised AdWords team, we invest the time and intelligence in setting up and implementing your AdWords campaigns according to your needs and goals and help achieve the desired results.

Can I control my advertising spend?

Of course! This is one of the best aspects of AdWords, you can control your budget anytime and you don’t have to worry about overspending. If you need to decrease your budget, the number of times your ads are shown will decrease and vice versa. Simple and effective.

Which is better, AdWords or SEO?

While Search Engine Optimisation (SEO) can be highly effective and works well with AdWords, it can often take 3-6 months before you see any results. With AdWords, you will start getting results in a matter of minutes.

The theory involved in improving SEO, generally improves the quality of your landing pages and therefore the likelihood of conversion on your website. This is one of the reasons we recommend SEO & AdWords as a partnership strategy in your online marketing mix.

Is AdWords cost-effective?

Compared to traditional advertising channels, AdWords is more trackable and measurable making it highly effective. It allows you to calculate your Return on Investment and shows you exactly what you’re getting out of your investment. After all, you’re only paying for results.

What are the common goals set up in AdWords?

While setting up AdWords goals is specific to your business and advertising objectives, common goals include increasing traffic, increasing sales or increasing actions such as sign-ups, calls, form submissions, downloads, subscriptions etc.

Can I see how much I spend on Google AdWords?

Definitely. The ad spend is set by you and paid direct to your credit card. You have complete transparency on the ad spend. Your spend should be determined based off your budget and the amount of traffic you hope to attract.

You will always own the AdWords account, and will have the ability to see what we do on your account – allowing for complete transparency throughout the whole of our relationship.